A Wholly Incomplete History of the Line
Since the dawn of mankind humans have searched to turn chaos into order. No other creature on the planet Earth has been able to shape their environment to suite their needs like man. This expression has come in many forms from colossal achievements (Hoover Dam and the Catflap) to simple daily comforts (air conditioning am I right?) but no change encapsulates this yearning for order more than the practice of queueing (British Lines).
Humanity needed order imposed upon itself and this order has come in the form of The Line. Now there has been plenty of variation on The Line (Henry Ford had a pretty good one in 1913) from the standard single line entry seen at amusement parks to the more varying, and occasionally high anxiety, multiple lining you see in grocery stores (seriously why did they install and then remove the self-checkouts? I’m asking for a friend).
In the early age line innovation was booming with many additions becoming apart of American culture (the velvet rope, no cutsies, have we crossed The Line yet?). But line innovation soon went stagnant, outside of a few isolated cases see Thailand lines. Lines became a utilitarian tool stripped down to achieve the minimum purpose. Bureaucracy takes hold of The Line and now it is a moment of dread. The Line appears in your life everywhere you look from the grocery (BAM Line) to the Apple Store (BOOM Line) to even your daily commute to work (KAPOW Traffic Line).
How to Skip Lost & Found Lines and Send Your Customers Right to the Front
Organizations can’t keep people cooped up in these restricting lines waiting away their lives. Then all of the sudden a revolution hits. Convenience and the customer experience become the standard (thanks Amazon). The sharing economy takes off and even music festivals see a golden age. Once again it becomes a time of innovation and enlightenment so we are looking at you The Line. Many took new and differing perspectives to the imposing order into crowds. Some sought to improve the line amenities, Japan Self Driving Chairs, while even more sought to improve the speed of lines itself, RFID for Events. There are even some pioneers out there that thought why should there be a line at all?
From Uber to Starbucks these apps let you skip the line so why can’t that experience permeate elsewhere? Take Lost & Found at a Music Festival for example, you know it’s going to happen. You are overjoyed at seeing your favorite bands, eating some amazing food, and of course heavily drinking (like you went to college in 1999) but suddenly things go sideways after the ole patented pocket pat down (interestingly not patented at all) your wallet is gone. It’s just gone. No idea where it last was. Just Gone.
A moment of stress and anxiety that you never planned for but the situation is certainly not improved by the new massive line between you and the Lost & Found booth. Time begins to tick by, the minutes and hours moving past as you wait hoping for an answer at the end of The Line. The Line is in the way. Think of all of the fun you could be having. You remember the good times, just you and your wallet buying stuff. The Line isn’t helping…
So taking a play out of Starbucks’ book (arguably they took it out of ours since we did this first but that’s really just semantics at this point cause you know they are Starbucks and all…) Crowdfind lets you just skip that line all together. Open up the festival mobile app or go to the festival website and there like a beacon of hope is the Lost & Found. No kidding it’s actually all of the lost and found stuff, right there. Who would think of such a cool… Hey, there’s your wallet!
Queue up (see… Lines) the victory music and start your victory march (Pro Tip: jackets inhibit victory marches). Skip that Line and right to the front.
Reunited and it really does feel so good. Now off to the races back to the Festival!
Line innovation has helped shaped the world as we know it but sometimes you really need to just go past the line all together. So the question is why are you still using The Line?